This 90 second spot is aimed at urban house owners and seeks to generate their interest in rainwater harvesting. The spot features a curious incident where in a middle-aged man is suddenly struck with an idea even as he desperately seeks to regain his lost umbrella in the midst of torrential rain. The idea very simply is this: why not use the umbrella (upside down) to collect some of the rain water. On seeing this strange act, others on the street around him follow suit, each in their own way. While some collect rain water in umbrellas, others use whatever is near at hand -- from tea cups and buckets to helmets and gump boots. We see various people collecting rain water in all kinds of things... The film seeks to deliver a simple message: Rain water belongs to each of us and that we should collect and share. At the end of this intriguing spot, the viewer is encouraged to log on to a website on Rainwater harvesting for more information.
|Posted by chris-summerville on June 24, 2008 at 11:45 PM||3645 Views|